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Sales · 3 weeks

Three ABM touches before the first DM

Buyers do not reply to cold DMs. Buyers reply to the rep whose name has appeared under the last three thoughtful comments.

Last updated 2026-04-24

Goal
Raise DM response rates by building familiarity under your buyer posts.
Measure
DM response rate, first meeting rate.

Steps

  1. 1
    Align Rook Signal with your ABM list

    Paste the top twenty buyers into a Creator workspace.

  2. 2
    Pick the Direct tone

    Short, blunt, opinion first. Respect your buyer’s time.

  3. 3
    Three comments rule

    Never DM until Rook Signal has logged three posted comments on that account.

  4. 4
    DM the same week

    Reference the specific post in your message. Continue the conversation.