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Marketing teams · 1 week

Launch week reply campaign

Launch day goes viral in the feed, but the real reach sits under the posts that reference it. This play turns Rook Signal into a launch week reply channel.

Last updated 2026-04-24

Goal
Every press and partner post during launch week gets a thoughtful brand reply.
Measure
Number of thoughtful brand comments under launch coverage.

Steps

  1. 1
    Open a Business workspace

    Invite your brand lead, two writers, and the founder.

  2. 2
    Drop twenty accounts

    Press, investors, shortlisted partners, and four creators.

  3. 3
    Use the brand persona

    Three brand samples, a Friendly tone, and a shared set of rules.

  4. 4
    Clear the queue twice a day for seven days

    Morning and early afternoon. Export the CSV at the end of the week.