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Business development · 4 weeks

Partnership outreach sequence

BD emails sent cold are the hardest. BD emails sent to someone who has seen your brand under their last four posts are easy.

Last updated 2026-04-24

Goal
Open a partnership conversation from familiarity rather than a cold ask.
Measure
Partnership call rate and signed agreements per quarter.

Steps

  1. 1
    Pick twenty target partners

    Founders, heads of partnerships, integration leads.

  2. 2
    Professional tone

    Calm, informed, business ready.

  3. 3
    Four comment rule

    Never email until Rook Signal logs four posted comments.

  4. 4
    Short, specific email

    Reference the most recent post. Keep it under a hundred words.